I have been commissioned by E6 global media to produce an advertising campaign for a major company. I will create a range of print media adverts, radio commercials and a television commercial with individual edits from each group members that will be put to the advertising manager to decide on the final chosen one.
Friday, 12 December 2014
Proposal
PROPOSAL
Outline of Production
I am going to make an advertising campaign for KFC the adverts will include Print, Radio and TV. I will use the colour red for the print and TV advert.
Main Purpose
The main purpose for my adverts is to increase the sales of a particular product my team and I have yet to decide what the particular product will be but I was thinking about hot wing as they are one of KFC's popular product and I think that its a strong selling point.
Target Audience
For my target audience I was thinking of putting it from the age of 14 and up but I think that it will also appeal to families depending if were using a family bucket on the TV advert. For my pint advert I was thinking of teenagers and above I think that it will attract anyone that loves chicken though I can't really determine whether there will be more girls interested than boy or vice versa because I personally think that the number of girls that like chicken is equal to the number of boys. As for my Radio ad I was thinking of using someone else's voice to use as the voice over.
OTHER DETAILS
Cast
For the cast we will be filming it within our group but if we need any extra then we could just ask someone else to play as a character or as an extra.
Location
For the location I was thinking of doing it somewhere around the college or we could look for a local KFC and film it there.
Meaning
My aim is to get people to buy more of the product to increase it's sales higher than the usual.
Outline of Production
I am going to make an advertising campaign for KFC the adverts will include Print, Radio and TV. I will use the colour red for the print and TV advert.
Main Purpose
The main purpose for my adverts is to increase the sales of a particular product my team and I have yet to decide what the particular product will be but I was thinking about hot wing as they are one of KFC's popular product and I think that its a strong selling point.
Target Audience
For my target audience I was thinking of putting it from the age of 14 and up but I think that it will also appeal to families depending if were using a family bucket on the TV advert. For my pint advert I was thinking of teenagers and above I think that it will attract anyone that loves chicken though I can't really determine whether there will be more girls interested than boy or vice versa because I personally think that the number of girls that like chicken is equal to the number of boys. As for my Radio ad I was thinking of using someone else's voice to use as the voice over.
OTHER DETAILS
Cast
For the cast we will be filming it within our group but if we need any extra then we could just ask someone else to play as a character or as an extra.
Location
For the location I was thinking of doing it somewhere around the college or we could look for a local KFC and film it there.
Meaning
My aim is to get people to buy more of the product to increase it's sales higher than the usual.
Pre-Production
SYNOPSIS
The people staring in this video are Josh and Ramil. Ray will be behind the camera with varous camera angles.
The people staring in this video are Josh and Ramil. Ray will be behind the camera with varous camera angles.
The video will start with a wide shot of Josh and Ramil's full bodies. They then will start the script explaining how they would like to have chicken and chips but for a small price. Then the camera will pan out to a wide shot as they approach a flyer and when Josh picks it up from the floor the camera goes on a close up shot of the flyer advertising the boneless banquet for two deal, after they see the deal the camera pans out and it shows them walking away getting further and further on their way to get the boneless banquet for two, then while the're walking away the camera quickly fades out and it goes straight to the end screen where there is the KFC logo and the slogan.
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